The plush makers from Amsterdam
We are Bon Ton Toys; plush makers on a mission. Since 1933 we've been making high-quality plush toys!
More recently we added our impact to the equation: we started measuring in 2022, made it our baseline, published our first Impact Paper covering 2022–2024 and we'll aim to publish an update every year from here.
Because we don’t just want to spread love, hugs and smiles.
We want to make this world a better place for future generations.
MANIFESTO
No planet-saving slogans here:
We weigh what we buy and publish what it costs: 777 tonnes CO₂e in 2024. Down from 995 in 2023, but still above our 660 in 2022. Packaging and commuting are only now being added. We’re not superheroes. Just people with a mission, working to bring our own emissions down! (and showing the numbers along the way)
Long before climate change was real, and sustainability was even a word, we were putting smiles on faces.
With premium plush animals, made with recycled materials wherever we can source them to the quality our toys need.
It’s the ways of our past that make us fit to fight for our future.
Generations on, we still do what we can.
And every day we strive to do more.
Because you don’t need superpowers to make a difference.
B Corp and 1% For the Planet member
We are excited to be part of the Global B Corp Community; a select group of businesses that meet the highest social, environmental and governance standards.
We’re also very proud that as of July 2024, we are a member of 1% For The Planet. 1% For The Planet is a global organisation that helps companies make good on their environmental promises. They make environmental giving easy through partnership advising, impactful storytelling, and third-party certification.
BON TON TOYS AROUND THE WORLD!
You can find Bon Ton Toys plush in the most
beautiful stores around the world!
(There’s so much fabulousness in here that we had to list them alphabetically!)
For Our Retail Partners:
Bon Ton Toys on Tour!
We’re hitting these key trade fairs in 2026, let’s connect and talk plush!
TFWA Singapore | May 10-14
Trendset Munich | July 11-13
Supreme Kids Munich | July 12-13
Shoppe Object New York | August 2-4
Maison & Objet Paris | September 10-14
Kind & Jugend Cologne | September 15-27
TFWA Cannes | September 27 - October 1