Why we exist?
To bring joy to people’s lives, while minimising the impact of our
industry on the planet we’re leaving for our children.
We’ve got a long way to go, but we're enjoying every step of the journey.
Recycled materials
Every plush we make is filled with 100% recycled polyester. And our ECO items go further: at least 90% of each ECO plush is recycled polyester, measured by weight!
We're dedicated to crafting our plush products with as many recycled materials as possible.
We are B Corp certified!
Becoming a B Corp certified plush company is a testament to our commitment to sustainability and ethical business practices.
It underlines our dedication to making the world a better place for future generations.
1% is the least we can do
Proud member of 1% For The Planet since July 2024!
A global network of companies that pledge to donate at least 1% of their annual sales to environmental organisations.
More than 30 years of preserving nature
We've worked with WWF for over 30 years. For every toy in our WWF collection, a royalty goes to WWF to fund conservation worldwide!
And of course, all our WWF soft toys are handmade from the best materials only.
Ethical Toy Program - ICTI
ICTI is committed to improving the lives of workers and stonier industry through the ethical production of toys. This means:
Working hours cannot be excessive & overtime must be voluntary
Legal and fair pay
No child labour
No forced or involuntary labour
Employees must be treated with dignity and respect
No discrimination
Employees right of association must be observed
Individually written labour contracts must be provided
Working conditions are safe and employee health is not endangered
