SPREADING SMILES, THE SOFT WAY.
At Bon Ton Toys, we turn icons into plush with purpose.
And Smiley®? That’s not just a face, it’s a whole vibe.
Our Smiley® Collection is designed to make you feel good, inside and out.
From sunshine yellow classics to playful twists in bold colours and tactile fabrics, each plush is a soft symbol of optimism, reimagined for a new generation.
Smiley® has been sparking positivity since 1972. Today, that legacy lives on in a collection that celebrates joy, creativity and timeless good energy.
Bon Ton Toys Smiley® Corduroy Collection
Made from at least 90% recycled materials, inside and out, these plushies are as sustainable as they are cheerful.
With our signature corduroy fabric, every piece is a soft reminder that joy can be bold, colourful, and eco-friendly.
Bon Ton Toys Smiley® Fuzzy Collection
At Bon Ton Toys, we design plushies that double as stylish decor. Our Fuzzy Collection combines playful colours with ultra-soft texture, making them perfect for your home.
And with at least 90% recycled materials, inside and out, these Fuzzy Smiley plushies are good for your home and the planet.
