About Bon Ton Toys

We’ve been making plush since 1933, but never “just toys.” Our plush are comfort objects, mini artworks, lifelong friends. 

As a certified B-Corp and 1% for the Planet member, we create design-driven, sustainable plush with purpose. From Miffy to Smiley, from Peanuts to WWF, and our own Bon Ton Toys plush. Everything we make has a soul. 

You’ll find our sustainable plushies under our own Bon Ton Toys label, as well as beloved collections for Miffy (Nijntje), Peanuts (Snoopy), WWF and Smiley. Loved by children, grown-ups and collectors alike, they travel the world and are now found in 42 countries. From Amsterdam to Tokyo, our plushies have found their way into some of the world’s most inspiring stores; including Harrods, La Samaritaine, ARKET, Liberty London, Merci Paris and MoMA Japan.

Our heart? Still in Amsterdam, in our bright Houthavens studio.

Content Designer

About the role

We’re looking for a Content Designer who shapes how Bon Ton Toys looks, feelsand speaks across every touchpoint, worldwide. A visual storyteller with a strong sense of aesthetics, consistency and meaning. Not someone who “makes things pretty”, but someone who builds a visual world people want to belong to.

Focus Areas

1. Brand identity & consistency
You own and evolve Bon Ton Toys’ visual identity across all channels; digital and print. Every image, colour and layout reflects our warm, design-driven, purpose-led story.

2. Content & campaign creation
You translate creative concepts into inspiring visuals for campaigns, product launches, social media, paid media, trade shows and everything in between. From idea to delivery, you bring storytelling and coherence to everything we publish. 

4. Collaboration & coordination
You will be part of the Marketing team and work closely together with our Creative Director, Social Media Manager, B2B manager, and other internal and external creatives (photographers, stylists, marketers). You connect creative ideas and make sure every touchpoint aligns, from concept to final asset.

5. Innovation & Inspiration
You stay ahead of what’s happening in design, fashion and culture, experimenting with motion, film, AI or typography to keep our visual world fresh while staying true to our DNA.

Who we are looking for:

A designer with taste, precision and imagination, someone who understands that design isn’t decoration. It’s storytelling.

  • You have 3–5 years of experience in brand design, visual communication, or creative content.
  • You are fluent in Adobe Creative Suite (Illustrator, Photoshop, InDesign); Figma or After Effects is a plus.
  • You understand both digital and print design.
  • You have an eye for detail, layout, typography, and the ability to apply them consistently across formats.
  • You’re experienced with new tools and trends, from AI to motion design.
  • You are hands-on, proactive, and collaborative.
  • You speak English fluently (Dutch is a plus).

What We Offer

  • A creative role at the intersection of design and storytelling.
  • The chance to contribute to shaping the visual voice of a heritage brand with a modern heart.
  • A bright, inspiring office in Amsterdam’s Houthavens.
  • Room to grow, experiment and own your projects.
  • A competitive salary, daily lunch, bootcamp sessions and monthly drinks.

How to Apply

Send your resume, portfolio and a short note about why Bon Ton Toys feels like “you” to jobs@bontontoys.com. You’ll hear from us as soon as possible.
We’ll start with a short introductory call, followed by two interviews at our Amsterdam office. Our ideal start date is January 2026, but an earlier start is possible.

Online Marketing & Social Media Internship

About the job

To support our marketing team, we are looking for a creative and enthusiastic intern who lives and breathes social media and online marketing. 

What you’ll do:

  • Contribute creative ideas for campaigns and activations 
  • Help shape and update the content calendar 
  • Conceptualize, design, and create content for Instagram, TikTok, LinkedIn, and Pinterest 
  • Shoot, edit, and post content 
  • Spot trends and competitors and translate them into new ideas 
  • Contribute to the ongoing development of our online brand identity

Who you are:

  • You are currently studying a relevant HBO program (e.g., AMFI, Academie Artemis, Creative Business, Marketing/Communications) 
  • You are fluent in both Dutch and English 
  • You are creative, visually oriented, and detail-focused 
  • You are passionate about social media, AI, and ChatGPT 
  • You stay up to date with the latest social media trends 
  • Experience with Adobe CC (Photoshop, Illustrator, InDesign) is a plus 
  • You have a commercial mindset and get energy from achieving results 
  • You enjoy working independently but also thrive in a team

What we offer:

  • A valuable, versatile internship at an international and growing company 
  • Plenty of responsibility and space for your own ideas 
  • Internship compensation 
  • A fun and creative team 
  • Shared lunch, bootcamps with a personal trainer, team drinks, and an inspiring location in the Houthavens

 How to Apply

Send your resume, portfolio and a short note about why Bon Ton Toys feels like “you” to jobs@bontontoys.com. You’ll hear from us as soon as possible.
We’ll start with a short introductory call, followed by two interviews at our Amsterdam office. Our ideal start date is January 2026, but an earlier start is possible.

At Bon Ton Toys, everyone is welcome.

We’re an equal opportunity employer, proud of our diverse team and committed to creating an inclusive place where everyone can thrive. No matter where you come from or what your background is, if you see yourself in our story we encourage you to apply.