Why we exist? Our purpose
To Bring joy while at the same time create a better world for our children by reducing the impact of our industry on nature.
We know we've still got a long way to go, but we're enjoying every step of the way.
We scored 29.1 above B Corp entry mark
A long time ago, all the way back in 1933 to be exact, our story began.
We were just a few chaps back then, but we took great pride in being the best chaps we could be. With the shiniest fur, sturdiest bodies and softest paws. Almost a hundred years later, that hasn't changed one bit.
We may look a little different, dress a little swankier and have grown a little in numbers, but in our hearts we're still those same sweet chaps that mean nothing but good.
1% is the least we can do
We’re proud to say that from this year, we are a certified 1% For The Planet Member. 1% For The Planet is a global network of companies that pledge to donate at least
1% of their annual sales to environment organisations.
A percentage we tripled last year! We may not be Patagonia just yet, but we’re proud to be doing our part.
Global Recycle Standard
The Global Recycled Standard (GRS) is an international, voluntary, full-product standard that sets requirements for third-party certification of Recycled Content, chain of custody, social and environmental practices, and chemical restrictions.
Ethical Toy Program - ICTI
Our factories are certified by the ethical supply chain program for toys and children’s products. ICTI is committed to build better lives for workers and stonier industry through the ethical production of toys.
