Brand & Digital Marketing Manager

📍 Amsterdam – Houthavens | 0,8 - 1 FTE | Mostly on-site | Preferred start date: asap

ℹ️ About the role

Bon Ton Toys' Brand & Digital Marketing Manager is the creative brand engine of our team. You build and then own positioning, campaigns and launches across collections, shape our overall brand voice, forge partnerships, and keep our digital and e-commerce touchpoints running, always brand-first and digitally smart. This is a senior role within our Brand Marketing pillar, reporting into our Head of Marketing & Brand.

🫵 Your Responsibilities 

The role combines strong brand-building, editorial craft and digital fluency, and is responsible for the following areas:

Brand Positioning, Campaigns & Launches 

Build excitement within and around the brand — spotting opportunities, trends and movements in branding, creative, digital and culture. Plan and run brand campaigns and product launches across brand and collections, licensed and non-licensed alike, keeping them coherent under the master brand.

Tone of Voice & Creative Direction

Own tone of voice, in copy and visual, across all brand channels. Maintain and evolve the tone-of-voice system, and brief and steer freelance Copy and Art Direction against it. Infuse brand energy into collections by closely liaising with the design team, building story-driven narratives together.

Digital & E-commerce

Manage our digital and e-commerce touchpoints, focused on website and CRM: own the website CMS (including the PDP framework), the CRM system and email flows, and maintain a baseline read on digital performance (traffic, conversion, email) — flagging when growth justifies a dedicated seat.

Licensor & Stakeholder Management

Carry the brand into licensor approval flows, keeping collections on-brand within each licensor's guardrails while optimizing synergy with Bon Ton Toys' own brand. Feed the Social and Trade pillars with campaign narratives, launch calendars and assets.

🙋 Who are you? 

You are an experienced brand brand builder with 5-10 years of experience, with genuine digital interest and skills. You hold a broad focus without ever losing the brand thread, and you're structured, self-directing and collaborative, comfortable operating in a small-team with large ambitions. You know what’s happening in culture, design, branding and the creative space.

🔑 Key Competencies: 

• Brand Building & Editing: Experienced brand builder and strong editor, with genuine digital interest and skills.
• Strategic Breadth: Able to hold a broad focus without ever losing the brand thread.
• Trend & Opportunity Radar: Keeps track of trends and identifies digital opportunities that are implementable within a small team context.
• Digital Fluency: Comfortable with Shopify tooling, AI platforms, CRM and basic analytics.
• Structured & Collaborative: Self-directing, structured and collaborative in how you work with the wider team.
• Language: Bilingual NL/EN.

📄 What We Offer

• An inspiring workplace and homebase in the Houthavens, Amsterdam. Good to know is that our default way of working is office-based, with the possibility to work from home up to one day per week.
• 25 vacation days & pension scheme without personal contribution.
• A bicyle plan via Lease a Bike.
• A team full of energy, creativity, and amazing plush toys everywhere.
• Twice weekly bootcamp sessions during work hours.
• Extremely good lunch and regular team drinks, outings, and surprises.
• A meaningful mission: growing Bon Ton Toys as the #1 premium sustainable plush brand
• This role is for a minimum of 32 hours, with a preference for more hours.
• Salary range based on experience: € 5.200 - € 6.400,-, based on 40 hours per week.

📝 How to Apply

Send your resume and motivation to Michelle via jobs@bontontoys.com and you'll hear back from us as soon as possible. We’ll start with a short introductory call, followed by two interviews at our Amsterdam office.

❤️ Our Cultural Values 

At Bon Ton Toys, our culture is what brings us together. As one team, we live by six shared values that shape the way we work, create, and grow together:

1. Take ownership and make it happen
2. Dare to try and learn from it
3. One team, one mission
4. Always set the bar on quality
5. Challenge the status quo
6. Stay positive and have fun

🌈 At Bon Ton Toys, everyone is welcome.

We’re an equal opportunity employer, proud of our diverse team and committed to creating an inclusive place where everyone can thrive. No matter where you come from or what your background is, if you see yourself in our story we encourage you to apply.